Home » Entrepreneurship In A European Perspective by M. Grünhagen
Entrepreneurship In A European Perspective M. Grünhagen

Entrepreneurship In A European Perspective

M. Grünhagen

Published April 27th 2010
ISBN : 9783834920676
Unknown Binding
499 pages
Enter answer

 About the Book 

This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and humanMoreThis textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.